by Chris Harris | Apr 13, 2018 | Blog
In the now famous Harvard Business Review Article, Production Line Approach to Service, Theodore Levitt outlines an example of an ice cream manufacturer making key, critical assumptions that not only were erroneous but could have served as a fatal blow for a once...
by Ty Booyzen | Apr 4, 2018 | Blog
Biomarketing is the application of advanced biometric tools to evaluate small changes in customers’ bodies to critically understand and improve products and marketing communications. It’s a brand new approach to understanding your customers on the deepest level....
by Chris Harris | Mar 30, 2018 | Blog
This week I presented to the Atlanta Interactive Marketing Association on what Brain-Computer Interfaces are and what marketers can learn from them. More specifically we delved into how marketers can use biometrics like eye tracking and facial recognition software to...
by Chris Harris | Mar 21, 2018 | Blog
Every interaction that your customers have with your business and products builds their image of your brand. The majority of these interactions nowadays are generically designed and mass-produced as the process of understanding customers, building products and...
by Chris Harris | Mar 13, 2018 | Blog
Imagine conducting business as I write this in 2018 and being limited solely to the use of a landline phone. Somewhat scary when you ponder the limitations and when you recognize just how much these new, pocket-sized devices dictate, shape and mold the entire world we...
