nürltec offers advanced biomarketing research services to
bring the market research industry into the 21st century, and
help companies achieve a deeper understanding of their
customers’ experiences.

market research, before

The market research industry is worth over $40 billion dollars worldwide, and it’s
expected to grow to almost $50 billion by 2020. This makes sense when you
consider the big data that companies are collecting to make decisions. But
when they’re making marketing choices about their product, distribution,
pricing, or communications, they’re forced to work from subjective data
collected through surveys and focus groups. Partial to demand responses and
interviewer bias, these techniques have not kept up with the growing need for
objective, actionable marketing data.

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