traditional market research

The market research industry records a whopping $40 billion dollars worldwide in annual spend and that figure is expected to grow by another $10 billion in just two short years. This rapid growth makes sense when you consider big data that companies are now collecting and analyzing to make critical business decisions on a daily basis.

But herein lies the problem and why an augmented solution is needed. When businesses make expensive marketing choices about their product, distribution, pricing, or communications, they are forced to work from purely subjective data collected merely through surveys and focus groups. In other words, what participants THINK and BELIEVE they feel about a particular subject matter. This is a scary proposition as it leaves companies vulnerable to demand responses and interviewer bias. Unfortunately, techniques have not kept up with the growing need for objective, actionable marketing data. But what if the latest technology already exists and can actually read and assess physiological signals from the brain and body to provide actual, quantitative feedback without having to record a single verbal or written cue?

Welcome to the future, where we bridge the gap between data…and reality.