problem

Market research data is mostly subjective, and influenced by:

• Participants feeling pressured to give a positive response;

• Interviewers skewing results willingly and unwillingly; and

• Participants not knowing how they really feel.

“The problem is we know 50% of the data is wrong, but we don’t know which 50%.”

-Fortune 100 Marketing Executive

solution

technology

UA-113482549-1